Net Present Value (NPV)

A technique for assessing the worth of future payments by looking at the present value of those future cash flows discounted at today’s cost of capital.

Net Profit Margin Ratio

Net Profit Margin Ratio is calculate by subtracting Net Sales from Net Profit Before Tax

Niche market

Niche market is one in which a firm offers a specific product or service and does it so well that no other firm will be tempted to enter that Market (for instance, the market is too small, or it would be too expensive for other companies to catch up).